About Us

Who are iSwaddle?

Our founders created iSwaddle in 2016 out of frustration. Close friends were having a baby and our founders wanted to find the perfect gift. But like so many parents these days, they were keeping the sex of the baby a surprise. So they wanted the perfect unisex gift.

"After searching the internet for hours, we struggled to find something that was good quality, unisex design and reasonably priced (this wasn't the royal baby!)."

Founding the company

They set out with the intention of designing unisex baby products that met those original three aims:

  • affordable
  • good quality
  • unisex design

The result was our original Animal Fun muslin swaddles.

The swaddles were an instant hit with gift-buyers and parents alike. We decided to broaden our range of products and moved into the baby carrier market, launching our affordable baby wrap range, offering 5 different colours to suit both mum and dads taste.

In early 2018 we launched the iSwaddle ‘Aria’ changing bag, a robust and stylish changing bag in three colours.

As our fantastic customers continue to support our vision, our range continues to grow. To be the first to learn about new products, special offers and discounts, sign up to the iSwaddle club using the form at the bottom of the page.

Happy shopping, and thanks for visiting.